If you plan to go into business some day or enter the world of Corporate America in some fashion, there is a lot to know about how businesses conduct themselves and the inner-workings of what companies do on a daily basis. Business and M.B.A. programs are popular these days. Perhaps that is why the textbook Understanding Business is one of the most popular textbooks in use. According to Amazon, this book is the No. 7 most-sold textbook currently on the market.
Understanding Business is by William Nickels, James McHugh, and Susan McHugh. It was published on October 6, 2009. This 569-page hardcover book was published by McGraw-Hill.
This book is the ninth edition in a series that has been the top-selling series on introduction to business for years. The book focuses on the principles of excellence that are required to succeed in a business environment. The text takes a look at some of the most relevant real-world examples and issues that face businesses in all industries today. It also discusses groundbreaking and unique methods for business employees and owners to enjoy success in their industries, which are the main focus of the book’s supplemental materials.
Topics discussed throughout the book include business issues at the local, national, and international levels. Business trends, business ownership, business management, human resources, financial issues, and marketing are just a few of the many diver subjects covered. The text is written in a way that is easy to understand and also compelling to readers. Even though business can be a dry thing to read about, this book makes it fun and lightens the mood with fascinating examples and an upbeat writing style.
The book has three authors. Bill Nickels is a marketing professor at the University of Maryland. He has received the Outstanding Teacher on Campus Award three times. Jim McHugh is an associate professor of business at St. Louis Community College. He teaches several courses on introduction to business. Susan McHugh is a professional consultant in training and curriculum development. She helped to develop the integrated teaching and learning system.
Be sure to bookmark Textbooks.org if you need this book or any other business textbook for your classes. Even if you don’t need this specific book, it is rated well enough that it’s worth checking out for a very basic overview of business. It just might help you get over the hump to make an A in your intro to business class.